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ThinkNow ConneKt

Go beyond impressions, make connections.
ThinkNow ConneKt is the MarTech segmentation solution focused on the multicultural market.

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Mobile Tracking

Websites visited / GPS / Search strings / Apps used

First–Party Data

Over 1.5 million data points gathered across thousands of surveys

Panel Profile Data

Zip Code / Age / Gender / Ethnicity / Acculturation / Language

Beyond “Static” Binary Targeting

Customer Success Story

A Leading Media Company

Overview

A leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services.

Business Challenge

Current MarTech Solutions did not accurately represent their target markets. With multiple subscriptions to multiple MarTech and On-Demand Insights solutions, hundreds of thousands of dollars a year were being wasted as none of the solutions gave accurate insights into minority populations.

Solution

ThinkNow ConneKt was able to provide a leading media company with a 360 degree solution that was representative of Hispanics, African-Americans, Asians, and non-Hispanic whites for a fraction of the cost. ConneKt also provide behavioral data of their target consumers that previous subscriptions did not provide.

Results

The leading media company sales team increased their win rate by 12%, accounting for millions more in revenue through their use of ThinkNow ConneKt data for pitches.

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