ThinkNow Entrepreneurship Report – Women’s Point of View

women-owned
We conducted a national survey of Americans across various ethnic groups. We asked them about their interest in starting businesses, industries, revenue goals, motivations, barriers and utilization of support services. This report highlights the women’s point of view on these topics.

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Multicultural Digital Report 2018

multicultural
The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites.

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ThinkNow Retail™ Report 2018

Holiday Shopping
Our latest report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season.

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ThinkNow Cryptocurrency Brief

Cryptocurrency
This report summarizes the results of a nationwide survey that looks at awareness and usage of cryptocurrency among the Total Market.

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Thinknow Mobile App Trends Report 2018

ThinkNow Mobile App Report
We look at how Americans use and perceive their mobile device apps.

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ThinkNow Media™ Report 2018

live tv
We track cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.

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ThinkNow Entrepreneurship Report 2018

Entrepreneurship
ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services.

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ThinkNow Social Media & Digital Usage Report 2018

digital usage
In our newest report, Social Media & Digital Usage in 2018, done in conjunction with mitu, we take a closer look at the latest social media and digital trends across all U.S. consumers.

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ThinkNow Hispanic Soccer Fan Study 2018

consumer sentiment
Our national consumer study of soccer fans reveals how Hispanics engage with soccer on social media and how they plan to follow & cultivate the World Cup experience, how they will engage the World Cup and how receptive they are to social media advertising.

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ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018

consumer sentiment
ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.

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ThinkNow 2017 Total Market Trends

Total Market Trends: Year-End Review & 2018 Market Predictions
We recap the insights we gained from studies conducted this year into a comprehensive narrative of Total Market trends and marketing implications for 2018.

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ThinkNow Vaccination™ Report 2017

Millennial Vaccination Habits Vary by Ethnicity
We explore the vaccination habits of the market as a whole & by key race / ethnic segment.

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ThinkNow Voice™ – Total Market Smart Speaker Purchase Habits

How Are Multicultural Consumers Adopting Smart Speaker Technology in the U.S.?
We explore how multicultural consumers adopting smart speaker technology in the U.S.

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ThinkNow Retail™ – Holiday Shopping Report 2017

holiday shopping
Insights into the shopping behaviors of multicultural consumers this holiday season. The study looks at the market as a whole and by key race/ethnic segments.

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ThinkNow Media™ – Streaming Services, Gaming & Media Consumption Habits Report 2017

Big Media, Streaming, and Live TV – It’s Complicated
We wanted to get back to basics and ask people how they consume media. ThinkNow MediaTM explores streaming and live TV habits of total market consumers.

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ThinkNow Money™ – Total Market Personal Finance Insights [Interactive Report]

ThinkNow Money™ – Total Market Personal Finance Insights
ThinkNow MoneyTM is a nationwide survey that investigates Americans’ attitudes around their money and financial situation. The study looks at Americans as a whole and by key race / ethnic segments.

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ThinkNow Drive™ – Automobile Buying Trends & Habits Report 2017

Automotive
The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. ThinkNow DriveTM is our latest research study that focuses on automobile buying trends and habits.

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ThinkNow MLB Multicultural Fandom Report

Baseball

To understand what drives Major League Baseball fandom among U.S. Hispanics and Multicultural Americans, ThinkNow Research tested multicultural fan attitudes against a Fandom Motivation Scale. The FMS tests 21 fandom drivers in five dimensions including: Quality of Game, Social, Escape, Boredom Avoidance & Sports Atmosphere

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ThinkNow Affinity™ Brand Loyalty Report

Brand Loyalty
ThinkNow Affinity TM analyzes brand loyalty across the Total Market & several core CPG categories giving brands insight into how they can attract and retain brand loyalty among key demographics.

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ThinkNow Gen™ We Are Gen Z: Education Focus Report

Gen Z - Education Focus

In the second wave of the ThinkNow Gen TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at attitude Gen Z members towards education.

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ThinkNow Pulse™ Total Market Consumer Sentiment Report: Qualitative Insights

hispanic Consumers

In December 2016, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. As a follow-up to that study, we wanted to listen in on the conversations and ideologies driving those numbers.

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ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report

Gen Z

In the second wave of the ThinkNow GenTM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions.

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ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017

Consumer Sentiment

ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Find out insights gleaned from this year’s ThinkNow Pulse TM study

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ThinkNow Mobile App Diversity White Paper

mobile app

The White Paper examines mobile app usage amongst Hispanics across acculturation levels, as well as provide best practices recommendations. The report includes: App usage & preferences & strategies to Win with Mobile Hispanic App Consumers

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ThinkNow Retail™ Asian Holiday Shopping Trends [SNAPSHOT] 2016

asian holiday shopping

Our snapshot looks at the top 5 insights uncovered from our ThinkNow RetailTM : Total Market Holiday Shopping Trends report. The study contents includes insights from the Asian cohort.

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ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016

Hispanic Holiday Shopping Trends

The ThinkNow Retail™ Hispanic Holiday Shopping Trends study explored holiday shopping habits in depth and this report highlights the top 5 key insights we uncovered among the U.S. Hispanic cohort.
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African-American Millennials – Media and Technology Habits Report 2016

African-American Millennials – Media and Technology Habits

Our report explores the impact of culture on the Millennial consumption of media, technology, and entertainment, with a focus on African-American Millennials.
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Fast Food Restaurants Report 2016

What Are Consumers Lovin’ About Fast Food?

Our report takes a closer look at the preferences among total market consumers eating at quick service restaurants.
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Sharing Economy Report

shared Economy

Our report looks at awareness & usage and frequency of using sharing companies and services.
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Virtual Multicultural Reality

Virtual Reality

Our report looks at how multicultural consumers feel about virtual reality and what they find interesting about it use
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Casual Dining Report 2016

the future of casual dining

In our report we were looking for signs of potential demographic trends that could help the casual dining industry regain its footing in the increasingly competitive restaurant industry.
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Total Market Binge Viewing Report 2016

Consumer Sentiment

Our Total Market Binge Viewing 2016 Report provide insights about Total Market, Hispanic, Asian, African-American, and non-Hispanic White binge viewing habits.

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Total Market Consumer Sentiment Report: Hispanic, African-American, Asian, and General Market

Consumer Sentiment

Our Consumer Sentiment Report integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.

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HMP Wave 5: Asian Focus: Media, Entertainment & Technology

Asian Millennials Market Research

Our Report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
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Hispanic Shopping Trends 2015

travel-study

An in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
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Holiday Shopping Trends 2015

travel-study

Find detailed findings and interesting trends like when Hispanics start their Holiday shopping, how much they plan to spend & much more.
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Hispanic Travel Trends 2015

travel-study

Hispanics present a unique opportunity for the travel industry and the space is open for brands and companies to make real headway with this demographic.

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HMP Wave 5 – Media, Entertainment & Technology

tv-programming

Explore the impact of culture on the Millennial consumption of media, technology, and entertainment. How how Social media heavily influences entertainment consumption.
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Hispanic Brand Loyalty 2015

Brand Shopping

Find out which brands Hispanics are loyal to, their brand purchase behavior & How ready they are to expreriment with new brands
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Back-to-School Shopping Behavior

Back To School

Know more about Hispanics’ Back to School Shopping Behavior – share of Households engaging, how much they spend & the likely channels of purchases
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Quick Service Restaurant Study

fast food family

American cultures are changing, and if you’re a fast food company, you’ll want to shift with the opinions of these multicultural consumers.

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Millennials’ opinions on Food & Beverages

millennials-retail-behavior-food-alcohol

Our 4th wave of the Hispanic Millennial Project, including Total Market Millennials. What do they care about when it comes to their food, beverage, and alcohol choices?
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The Affordable Care Act & Health Trends

affordable-care-act-doctor

The Affordable Care Act (ACA) – aka Obamacare – is gathering momentum. What do U.S. Hispanics and other groups think about this and healthcare?
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Hispanic Binge TV Viewing

hispanic-binge-tv-viewing

The desire to consume TV shows in rapid succession is becoming increasingly common. How do Hispanics behave when it comes to this binge viewing?
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African American Millennials

african-american-millennial-credit-card

African Americans and Hispanics are often compared when it comes to talking about major minorities. So how do the Hispanic and African American millennial consumers measure up?
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Hispanic Summer Travel

nta-thinknow-travel-report

The first study in conjunction with NTA, as we delve into Hispanic travel and the unique opportunities this demographic presents for travel professionals.
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2015 Total Market Consumer Sentiment

total-market-consumers

Discover how the Hispanic and Total market consumers feel about the American economy, their own financial situation, and some of their spending plans this year.
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Affluent U.S. Hispanic Spending

affluent hispanics spending money

The affluent Hispanic segment is growing. Where exactly is this segment spending their money and how do they differ from the non-Hispanic Affluents?
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Hispanic Holiday Shopping Trends

hispanic-holiday-shopping

Last year, the holiday season was a busy time for Hispanic consumers. What are their holiday shopping plans, habits, and traditions this year?
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Hispanic Bilingual TV Advertising

Hispanic Millennials and Healthcare

The question of which language to use in advertising comes up frequently in Hispanic strategic planning. Does it work?
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Hispanic Millennials and Healthcare

Hispanic Millennials and Healthcare

In Wave 2 of our Hispanic Millennials Project, we explore the trends, attitudes, and highlights of Hispanic Millennials and healthcare.
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Brand Loyalty and U.S. Hispanics

Hispanic Back to School Report 2014

Are Hispanics brand loyal? In our latest study, we decided to test the traditional perceptions and get some fresh answers.
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Hispanic Back to School 2014 Report

Hispanic Back to School Report 2014

Back-to-School is a key shopping season for retailers. What should they expect from Hispanic customers this year?
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Hispanic Healthcare Trends

Hispanic Healthcare Trends

The current state of Hispanic healthcare coverage is explored in-depth in our latest study.
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Hispanic Travel and Vacation Trends

Travel Trends

Our latest study on the travel and vacation habits of U.S Hispanics revealed very interesting results. Here’s what we found.
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Hispanic 2014 World Cup

Hispanic World Cup 2014

The 2014 World Cup is a significant event for Hispanic soccer fans. Here is what marketers can expect.
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Hispanic Millennials Project Wave 1

Hispanic Millennials Project Wave 1

Learn about U.S. Hispanic Millennials and why they are capturing the attention of today’s marketers.
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Hispanic Mobile Trends 2014

Hispanic Mobile Trends 2014

How do U.S. Hispanics use their mobile phones? Read what we found in our 2014 Hispanic Mobile Trends Study.
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Hispanic Consumer Sentiment 2014

Hispanic Consumer Sentiment 2014

In our 2nd annual National Hispanic Omnibus, we explore the state of Hispanic consumers in 2014.
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Hispanic Holiday Shopping

Hispanic 2013 Holiday Shopping Study

Hispanics are active holiday shoppers… are you ready?
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Using Scales in Hispanic Survey

Hispanic Scales Study

How you ask questions matters to Hispanics… and we’ve got the proof!
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Back-to-School Shopping Insights

Hispanic Back-to-School Shopping Insights 2013

It’s time for back-to-school shopping… and Hispanics are spending.
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U.S. Hispanic Cultural Values

U.S. Hispanic Cultural Values in 2013

Explore the importance of key cultural values among U.S. Hispanics.
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U.S. Hispanic Mobile Shopping Insights

U.S. Hispanic Mobile Shopping Insights 2013

Gain insights into how U.S. Hispanics use mobile phones to aid purchase decisions.
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U.S. Hispanic Mobile Banking Trends

U.S. Hispanic Mobile Banking Trends

Discover U.S. Hispanics’ banking usage trends on smartphones and tablets.
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