ThinkNow Entrepreneurship Report – Women’s Point of View
We conducted a national survey of Americans across various ethnic groups. We asked them about their interest in starting businesses, industries, revenue goals, motivations, barriers and utilization of support services. This report highlights the women’s point of view on these topics.
ThinkNow MLB Multicultural Fandom Report
To understand what drives Major League Baseball fandom among U.S. Hispanics and Multicultural Americans, ThinkNow Research tested multicultural fan attitudes against a Fandom Motivation Scale. The FMS tests 21 fandom drivers in five dimensions including: Quality of Game, Social, Escape, Boredom Avoidance & Sports Atmosphere
ThinkNow Pulse™ Total Market Consumer Sentiment Report: Qualitative Insights
In December 2016, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. As a follow-up to that study, we wanted to listen in on the conversations and ideologies driving those numbers.