The demand for voice technology is sweeping across a digitally dependent consumer base. From Google Home to Amazon’s Alexa, smart speakers are popping up in homes across America, decorating countertops and end tables with sleek listening devices that stand ready to respond to the owner’s request. A recent study by Juniper Research finds that 55% of homes will have smart speakers by the year 2020. And as the quality of voice technology continues to improve, these numbers will most likely grow.

 Juleyka Lantigua-WilliamsListen in as special guest, Juleyka Lantigua-Williams, CEO & Founder of Lantigua Williams & Co., joins Mario X. Carrasco, Managing Partner at ThinkNow Research for the #ThinkNowMRX Podcast Series, to discuss the findings of ThinkNow Voice™, our recent market research study on how adoption of home voice devices like smart speakers differ among multicultural consumers:

 

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