Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between.

At ThinkNow, we’ve studied this shift in media consumption for three years now. Our ThinkNow Media™ report tracks cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.It is within this tumultuous media climate that we delved into media consumption habits of a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites to get more granular on who within the body of viewers are driving these changes.

Special guest, Lance Rios, Co-Founder at Supreme Digital & Founder at Being Latino, joins Mario X. Carrasco, Managing Partner at ThinkNow Research, for the #ThinkNowMRX Podcast Series to discuss the findings of the ThinkNow Media™ Report 2018.

Download our detailed report here: