What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think.

The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want?

ThinkNow Research conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food. We found that “great tasting food” is the most important factor in choosing which quick service restaurant to go to.

Listen in as Roy and Mario discuss the findings of this study:

 

Download the full report below:

As the quick-service industry goes through some disruptive changes and increased competition from businesses like Starbucks, perhaps going back to delivering what made them household brands will keep the fries dropping for decades to come.

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