Earlier this year, ThinkNow Research conducted its annual consumer sentiment study among a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites. This is the third year we have conducted this study, and it has now become one of the most widely cited consumer sentiment studies for its focus on multicultural consumers.

While our focus on the blog this month is on African-American consumers, our data goes in depth across all cohorts. For the full consumer sentiment outlook with a breakout of all cohorts, please go to our store to purchase the full report.

Listen in as Roy and Mario discuss the findings of this study:

Download our detailed report here: