Autonomous automobile technology is driving innovation in an industry hit hard by big economic swings and government bailouts. But the light at the end of the tunnel resides in consumers’ acceptance of newer technologies like driverless vehicles and less dependence on gasoline.

At ThinkNow Research, we wanted to explore consumers’ attitudes toward these changes and how they impact vehicle purchasing habits. So, we surveyed a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites. ThinkNow Drive™ reports our findings. Of which, three are presented in the infographic below.

ThinkNow Drive 2017 - Infographic

Download additional insights, such as the newest auto tech most widely accepted among Total Market consumers, here: