With the growing popularity of streaming services like Netflix and Amazon, we decided to conduct a nationwide survey to explore the television viewing habits of Hispanic Consumers. Take a look at our infographic, highlighting some key points we found. If you’d like to dig deeper and explore the full detailed report, click the link below to download it for free.
[Infographic] How Do Hispanics Watch TV?
About the Author: Roy Eduardo Kokoyachuk
Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics - CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.