ThinkNow conducted a national survey of 1,291 Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services. The results are both eye-opening and potentially concerning. Overall, we found that the desire to start new businesses, revenue goals for those businesses and challenges experienced by their founders are not evenly distributed by gender and ethnicity.
The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. Our latest market research study, ThinkNow Drive™ reveals what’s driving automobile buying trends and habits among Total Market consumers. Watch as our street team takes over The Fade Factory Barber Shop in Burbank, CA. Learn what drives car purchases and the adoption of autonomous tech.
ThinkNow co-Founder Mario X. Carrasco recently presented our latest research findings on Gen Z at the 2017 Qual360 North America Conference at Gallup’s headquarters in Washington, D.C. Entitled “Cross-Cultural Gen Z: How to Think About Culture & Ethnicity with Gen Z”, Mario shared key insights about this young cohort, such as how they interpret culture and ethnicity and the role these factors play in their lifestyle choices and purchasing habits.
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Our recent online survey, ThinkNow Pulse™ Hispanic Consumer Sentiment, tracked trends and household finances among U.S. Hispanics and non-Hispanics, ages 18-64. The study revealed some interesting facts on household finances and consumer spending projections for the year.
Hispanics Travel, Affluent Hispanics TRAVEL The National Tour Association conducted a webinar on Hispanic travel trends which was presented by Mario X. Carrasco, managing partner at ThinkNow Research. The webinar discusses transportation habits of U.S. Hispanic travelers, as well as travel habits, preferences, booking, amusement parks, transportation, average spend, destinations and more.
What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? We conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food & at the preferences among total market consumers eating at quick service restaurants
The Future of Virtual Multicultural Reality Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.
Emotional Effect that Bilingual Advertising Has ThinkNow Research co-founder, Roy Eduardo Kokoyachuk, was asked by National Geographic’s Spanish language cable channel, NatGeo Mundo, to help conduct some research on the effects of bilingual advertising on U.S. bilingual Hispanic consumers. NatGeo Mundo wanted to explore the emotional effect that bilingual advertising has on the human brain.
Asian-Americans show promising dining habits for the casual dining sector First quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.
Binge Viewing Increases Are Particularly Heightened Among U.S. Hispanics Across All Age Groups Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working. And with the extended Memorial Day holiday weekend upon us, some of us won’t see the light of day until Tuesday! Thankfully instacart is coming to more cities now so we can get our groceries delivered to us while we binge watch the last four seasons of House of Cards.