Total Market Research

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5 Ways ThinkNow Makes Custom Research Easy

In a perfect world, we would have the best information available at our fingertips when making decisions. But, that’s often not the case. While information is more accessible now than at any other time in history, it’s not always the right information. Missing or bad information could mean big mistakes when developing or measuring marketing campaigns. So, to mitigate the risk of missing the mark, many companies explore custom market research. But, accurate, actionable custom research requires knowledge, experience, and dedicated personnel to complete.

Social Media Plagued By Privacy Concerns and Addiction, New Study Says

The state of social media in 2019 is one of seemingly conflicting data points. We are more addicted to social media than ever, yet privacy concerns are driving us to seek sanctuary in private messaging apps like WhatsApp. Almost 30% of adult social media users are “under the influence” of social media influencers. Yet, a third of users feel like brands take advantage of them when they’re on the platforms. This dichotomy is the playground on which digital marketers find themselves where engaging consumers isn’t just a game of numbers, but one of strategy and sensitivity to growing privacy concerns.

Linear TV Loses Half Its Viewers As Streaming Services Soar

It’s true. Within just three years, linear TV has lost nearly half its viewers. What factors are driving the shift, and how can marketers adapt to — and profit from — the changes? Our nationwide survey of consumers’ media consumption habits on platforms such as live TV, streaming services, gaming, and social media produced several useful insights. Viewers are “Streaming” to Quality Content Despite losing subscribers for the first time in eight years — and no doubt aided by the drastic decline of live television — Netflix remains the preferred method (61%) for watching TV programs among U.S. consumers, followed closely by YouTube.

You’re Not Steve Jobs: 5 Reasons Your Client Needs Multicultural Research

Steve Jobs was a genius. He could envision and bring to market revolutionary products that set the standards in their industries. He was also known for relying on his intuition over market research. Due to the success of Apple, many people subscribe to this logic and opt-out of conducting market research. But there was only one Steve Jobs. The marketplace is littered with failed products and services that seemed like a good idea to their creators and were rushed to market only to find that no one asked for or needed them. Complicating matters further is an unprecedented demographic shift towards multiculturalism that is changing the composition of the U.S. consumer market. In business, intuition can be useful, but it needs to be optimized by market research, especially when attempting to tap into diverse markets. If you’re not advising your clients to conduct market research, you are doing them a disservice as they don’t have the facts to make informed decisions about their marketing strategy.

Linear TV Viewership Drops Nearly 50% As Streaming Services Ramp Up In 2019

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

Can Marketers Get Around Marijuana’s Stigma?

Last month, Illinois became the 11th state to allow the adult use of recreational marijuana and the first state legislature to legalize selling it. The legal distribution of marijuana at the state level has prompted many blue-chip companies to explore cannabis-based products. So, who are the early players?

Americans Still Unsure About Cannabis, But CPG Brands See Opportunity

Last month, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature is the first to legalize selling the drug. Marijuana remains illegal at the federal level, for now. But that hasn’t stopped blue chip companies from exploring cannabis-based products as many believe that federal legalization in the U.S. is only a few votes away.

How To Recognize Bad Research

In 1954, Darrell Huff called out the dangers of misrepresenting statistical data in his book How to Lie With Statistics. I don’t know how big a problem bad survey data and misinformation was in the 1950s but if you fast forward to 2019, social media and 24-hour news cycles have created an explosion of content that purports to be factual. Chances are, a percentage of it is not, which is what I want to talk about.

2019 Women’s World Cup, A Marketing Opportunity For Hispanic Food Products

With the goal of reaching a viewership of one billion, the 2019 FIFA Women’s World Cup in France holds represents an incredible marketing opportunity for Hispanic food products. This year’s tournament, which began on June 7 and ends on July 7, is the most exciting Women’s World Cup yet for several reasons: France is still buzzing from their 2017 Men’s World Cup win, while the U.S. women’s team is heavily favored to win this year. Toss in some intense, off-the-field conversations about gender equality, and it’s easy to see why interest in the games is at an all-time high.

The ThinkNow Research Team: Expertise To Power Your Brand

Attracting and engaging consumers paves the road to sales and revenue for companies. Of these consumers, one segment, in particular, will represent more than 50% of the total consumer base within the next 20 years. For companies focusing on younger consumers ages 18-29, this consumer will be more than 50% of all consumers in less than ten years. Chances are, your company, like most, doesn’t understand these consumers despite the significant impact they will have on your company in the future. So, how do you gain insight into an audience with so much potential yet no relationship with your brand? Would you turn to a company focused solely on this consumer or one with a department, or more realistically, a person that heads up a division within a large organization?