Theory Blog

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ThinkNow Research theory posts

How to Market to Diverse Cultures?

America is a unique country in that ‘Americans’ is a term given to individuals born in this country and those who hold the status of ‘citizen’. Despite these factors Americans’ background culture can be from a number of countries due to the immigrants that have made this land their home. One of the largest examples of this specific American group is the Hispanic community, where people have come from multiple countries with different cultures and made America their home. Hispanic American community continues to strongly relate to their cultural background. Their ways of doing things, their values, and their population is increasing exponentially in numbers across this land from Washington to Texas to Florida. It is important that businesses understand the importance of marketing to those having a diverse culture and the impact this has to the corporate environment because if you do not know how to present and advertise to individual groups, then you are going to miss out on the opportunities in development and product sales’ success. The Hispanics in America are utilize products and services that fall within their value system, appeal to their heritage, and are usually cost effective based on the economic brackets the majority of them fall into. In order for a company to accurately accomplish attracting the Hispanic American market, the first thing to understand is what initially motivates this demographic and this is ideal to find out during the planning and marketing phases of these consumers’ products and services. The most effective way to discover this is by using a market research company that specializes in gathering data and information on this precise group. ThinkNow Research is an experienced and professional company which helps do so, and

January 27th, 2015|Theory Blog|

Minority Consumers Have Different Spending Habits

There are a number of companies that utilize market research to try and better understand the needs of certain consumers. It can be tough to reach certain populations of consumers, so many companies will turn to a market research company in order to get the information they need. The Hispanic consumer can be one of the toughest to reach and this is why a number of companies depend on market research companies to help them appeal to this consumer base. Some groups of people may have very different shopping or spending habits compared to other groups of people, therefore learning about these specific habits can be very useful for a number of companies. There is a large sector of the population that is in a lower socio-economic status and advertising is not usually aimed toward these people. These consumers may not shop at some of the major retailers or may not use many of the same products that people in a higher income bracket do. There are also a number of people that may not have access to certain forms of media such as the internet, magazines, or even cable television. For these previous reasons, it is often difficult to study Hispanic consumer trends, so companies need to find alternative ways to study this community. Companies that rely on market research firms to help them reach certain consumer bases realize that there is a large part of the population that is being missed when it comes to advertising and marketing. The ability to target these hard to reach consumers gives them the potential ability to increase their profit base. A successful advertising campaign is one that appeals to the general consumer as well as certain

January 27th, 2015|Theory Blog|

Diversifying Marketing Operations based on Varying Demographics

As a corporate leader it is important to keep the business team focused and heading in a profitable direction with continuous sales and consumer attraction. There are several components to maintaining this type of profitable plan, which includes understanding the economy, knowing your target audience, innovative marketing, sensible pricing, and other factors that affect the company as a whole. These profit-producing components apply to every industry, no matter the product or service. The component that is altered or customized if how this plan looks, which can be affected by the demographic that is considered to be your primary target group. This is due to each and every culture having their own set of values, backgrounds, and motivations for how and why they spend their money. If the goal is to have them spend it on your brand, then you need to know what motivates them. Research is the key tool in this process and specialized market research groups are the ideal resource when it comes to finding what motivates specific consumers. There are groups that focus on Hispanic research by developing contacts in the community, studying the data and information points based on current purchasing trend, and asking these groups distinct pieces of information that can be built into an insightful report. These reports can be used by companies to determine marketing strategies, product development, sensible pricing, and effective advertising. Another point that needs to be considered is the geographical areas where your target market lives, so achieve a balance in which areas you are targeting your market. If the company has operations all over the country then the strategies will be different across the locations, because the diversity will dictate the techniques used. Utilizing

January 27th, 2015|Theory Blog|

Getting Insights into the Hispanic Culture

Information gathering can be accomplished in different ways, including using techniques and technologic applications that have been developed. While companies are busy trying to create new products and services and market them to their specific consumers, there are research firms that spend their time compiling data and information about specific consumers, Hispanic consumers. The U.S. Hispanic community is one of the fastest growing demographics in the United States today, so it is vital to the survival of many companies to understand this group thoroughly.

December 22nd, 2014|Theory Blog|

Studying the Hispanic Way of Life

Research, by definition, means to perform a careful study of a subject or field to understand the facts or principles. This means that if you want to thoroughly understand a target demographic through the eyes of the business model, then there needs to be an in-depth look into the various aspects that make up your audience. This can be a challenging feat to perform because you may not have a connection or the ability to relate to your target audience, and therefore can make false assumptions that will lead the company in the wrong direction.

December 22nd, 2014|Theory Blog|

Understanding the Hispanic Demographic

If you are not of Hispanic descent then it can be very difficult for you to be able to understand what motivates the decisions of this group, when it comes to shopping, business, family, and many other areas. As a business owner you must know the profit value of being able to market to a wide range of target groups, in order to move the product off the shelves in any geographical location. There is only one way that works when deciding how best to proceed with a marketing and advertising campaign. The key to successful marketing is hiring the top quality Hispanic research firms to assist you in the process.

December 22nd, 2014|Theory Blog|

Keeping up with the Hispanic Community

Personal lives and businesses seem to always be on the go, to the point where everyone has access to a mobile application via cell phone or tablet. In order to be successful and stay competitive you need to ensure that you have the latest tools and resources at your disposal whether it is for marketing, advertising, financials or any other area of your business.

December 18th, 2014|Theory Blog|

Gathering Insights into Hispanic Market

Knowing your audience as a business owner or professional is one of the major factors of success because it implies that you understand their needs, their wants and what motivates them to purchase items or services the way they do. It is important to remember that individuals are independently motived to shop by a variety of factors and when you start looking over cultural differences then that gap can become even wider.

December 18th, 2014|Theory Blog|

Hiring the Best Research Firm

If you are just getting started with your new business then you have a lot to learn about marketing, advertising, budgets, tracking your personnel, customer service, and all the other aspects included in any type of business. This can be an overwhelming experience and quickly cause you to lose focus of your goals and objectives if you try to handle everything on your own.

December 17th, 2014|Theory Blog|

Marketing to the Hispanic Population in the US

There is nothing more frustrating than trying to sell a quality product that you know has value, but it’s value is being overlooked and you are losing profit. There are several factors that can contribute to this situation. Not knowing your market and target audience is the biggest and easiest mistake made, that contributes to this miscommunication of value. You cannot assume that every consumer over a wide demographic range is going to be targeted in the same manner.

December 5th, 2014|Theory Blog|