The Future of Virtual Multicultural Reality Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.
First quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.
Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working. Thankfully instacart is coming to more cities now so we can get our groceries delivered to us while we binge watch the last four seasons of House of Cards.
Earlier this year, ThinkNow Research conducted its annual consumer sentiment study among a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites. This is the third year we have conducted this study, and it has now become one of the most widely cited consumer sentiment studies for its focus on multicultural consumers.
Last year we presented a series of reports on US Millennials with a focus on the Hispanic segment. An interesting thing happened though as we were comparing Hispanic Millennials to non-Hispanic Whites, African Americans, and Asians in wave after wave of research. One group of Millennials stood out like a game of “Which one of these is not like the others?” – Asians.