Online Market Research

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Americans Still Unsure About Cannabis, But CPG Brands See Opportunity

Last month, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature is the first to legalize selling the drug. Marijuana remains illegal at the federal level, for now. But that hasn’t stopped blue chip companies from exploring cannabis-based products as many believe that federal legalization in the U.S. is only a few votes away.

ThinkNow Hispanic Sample Evangelists! The Why Behind the Buy

We are excited to launch our Hispanic Sample Evangelists series where we feature dynamic brands who have entrusted ThinkNow with their Hispanic sample needs. In this first installment, we interviewed April Lainez, Brand Manager for the health and beauty brand, DLC Laboratories.

2019 Women’s World Cup, A Marketing Opportunity For Hispanic Food Products

With the goal of reaching a viewership of one billion, the 2019 FIFA Women’s World Cup in France holds represents an incredible marketing opportunity for Hispanic food products. This year’s tournament, which began on June 7 and ends on July 7, is the most exciting Women’s World Cup yet for several reasons: France is still buzzing from their 2017 Men’s World Cup win, while the U.S. women’s team is heavily favored to win this year. Toss in some intense, off-the-field conversations about gender equality, and it’s easy to see why interest in the games is at an all-time high.

[Podcast] Why Brands Can’t Afford to Ignore Social Issues Impacting Black Consumers

In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales. Speakers: Pepper Miller, Recognized Black American Market Researcher, Author, Subject Matter Expert and Speaker and Reginald Osborne, Strategic Business Leader & Cultural Expert.

Why Online Market Research Is Booming In Colombia

Chances are, you’ve noticed an uptick in sample requests for Colombian respondents over the past few months which prompted us to launch an online market research panel in Colombia. Our expertise in multicultural market research makes us uniquely qualified to meet this need and brands are entrusting us to source high-quality sample in the area. But, have you wondered why brands are investing so heavily in trying to understand Colombian consumers better? We had a few thoughts but did a little more digging to get the facts.

2019 FIFA Women’s World Cup: Who’s Watching, Where, and Why

With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons. France is still buzzing from a Men’s World Cup win in 2017, and the U.S. women’s team is still heavily favored to win this year. But it’s the off the field conversations about gender equality, or the lack thereof, that signal the importance of this year’s games and has helped drive interest to an all-time high. Surprisingly, we know little about who’s watching the games, however. It’s tempting to make assumptions here and just assume that it’s women, but our research tells a different story. We spoke to a nationally representative sample of over 1,200 respondents in the U.S. to help us define the persona of the typical FIFA Women’s World Cup viewer

Death Of Car Use Among Younger Cohorts Has Been Greatly Exaggerated

If asked which consumer group is most likely to be planning vehicle purchases in the next 12 months, you might automatically think of all those car-hungry Gen-Xers and boomers. So you may be surprised to learn that millennials account for 35% of those looking to purchase a vehicle this year, according to our research. Statistically, that is significantly more than the number of boomers (at 19%), who plan to buy a vehicle within the year. Boomers, in fact, are the least likely age group to be in the market for a car, with 39% indicating no near-future plans to buy or lease a vehicle.

[INFOGRAPHIC] The Future of Vehicle Ownership

The rise of micro-mobility and auto technology has changed the landscape of transportation, but a few things remain the same. Consumers still prefer to shop for vehicles in-person and they want to own their cars. These insights and more are found in the ThinkNow 2019 Auto Purchase Trends Report which takes a closer look at vehicle purchases, purchase preferences, and the impact of technology on the industry.

A Tale of Two (Sample) Cities: Paradigm Shifts in the Sample Industry

The novel, A Tale of Two Cities, has one of the most recognizable opening sentences of all time: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” It depicts the drama of the French Revolution within two cities, London and Paris. And of course, as a market researcher, it made me think of what is happening in the sample industry. Thankfully the revolution happening in sample isn’t a bloody one (although for some businesses it may feel like it). But, the dichotomy in thought and innovation happening within the sample industry is polarizing, and we’re starting to see two distinct paradigms unfold (I won’t comment on which represents wisdom or foolishness).

The Rise Of Hispanic Products In The U.S. Market

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods. There has been little innovation in these products since the 1970s and 80s when Hispanic immigration into the U.S. boomed, and companies responded with products to meet the new discerning consumer who was looking for authentic Hispanic products. Flash forward to 2019, and now immigration from Latin America is at an all-time low, but the U.S. Hispanic population continues to grow at a rapid pace driven primarily by U.S. born Hispanics.