ThinkNow Research has been awarded a five year / 20 year option Advertising & Integrated Marketing Solution (AIMS) Schedule 541 contract by the U.S. General Services Administration (GSA), the procurement agency for the federal government.
ThinkNow Research and Vision Critical Partner to Provide Businesses Access to English, Bilingual and Spanish Speaking Hispanic Customers Through Vision Critical Insight Communities
ThinkNow’s deep Hispanic market expertise coupled with Vision Critical’s customer intelligence software enables enterprises to effectively engage with and learn from the growing U.S. Hispanic population.
My business partner had a meeting with the consumer insights person at a Fortune 500 Company last week and mentioned that the executive said they were not focusing efforts on Spanish speaking Hispanics because “They’ll end up speaking English anyway.” I was a bit shocked to hear that comment in 2015 and in the same week that the largest Spanish language broadcaster in the U.S., Univision Communications, announced its plan to go public.
June 5, 2014, Burbank, CA – ThinkNow Research has launched a new, online Spanish language ad testing platform along with a corresponding normative database. The product tests 15- and 30-second television ads and compares the scores to a normative database of previously tested ads utilizing a proprietary online methodology.
August 2, 2013, BURBANK, CA – ThinkNow Research, one of the nation’s leading Hispanic market research firms, announced today the addition of Gus Peña as Online Research Director. In this role, Peña will work directly with Hispanic online sample clients and be responsible for managing their Hispanic sample projects from beginning to end. Peña said, “The Hispanic Market Research arena has always been something of great interest for me and I’m pleased to have joined a leading Hispanic Market Research firm which focuses on innovative online and mobile methodologies to help clients understand the Hispanic market.”