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ThinkNow Launches Panels In Latin America To Become One Stop Shop For Spanish Speaking Samples

ThinkNow, a technology-driven cultural insights agency and the No. 1 provider of U.S. Hispanic samples, is increasing its reach into Latin America, expanding its Spanish language panel offerings to Argentina and Colombia. This further solidifies our dominant position in LatAm markets. In an industry that is consolidating based on value, ThinkNow offers access to major U.S. and LatAm markets that are Spanish speaking. ThinkNow has been operating panels in the U.S. and Mexico for eight years.

ThinkNow Launches First MarTech Multicultural Segmentation Tool – ConneKt

ThinkNow ConneKt and Knowy App Provide Real-Time Multicultural Consumer Insights We’re excited to announce that ThinkNow has just launched ThinkNow ConneKt, the first audience planning and segmentation tool focused exclusively on the multicultural market. This MarTech solution provides behavioral and psychographic data combining mobile intelligence, first-party data and panel profile insights to deliver a holistic view of multicultural consumers. “ThinkNow ConneKt is the first tool to help digital marketers go beyond binary targeting efforts to connect with multicultural consumers in real-time to deliver higher ROI on their advertising investment,”says Mario X. Carrasco, co-founder and principal, ThinkNow.

Is Trump The Ultimate Market Researcher?

The escalation of rumors that DACA was to be rescinded caused shockwaves throughout the Latino community and beyond. When Jeff Sessions made the official announcement terminating the program, the backlash was loud and swift. Flash-forward to present day fraught with rumors that President Trump may be open to keeping a variation of DACA, pundits, detractors, and supporters alike have labeled him a political flip-flopper. That may or may not be true, but what stood out to me as a market researcher is how Trump has used the ultimate pulpit – the internet – to test ideas and measure a nation’s response.

Journal of Cultural Marketing Strategy Names New Executive Founding Sponsor

We are excited to share that ThinkNow Research, the leading multicultural market research firm, has been named Executive Founding Sponsor of the Journal of Cultural Marketing Strategy, published by Henry Stewart Publications. The journal is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a substantive contribution to the field of cultural marketing.

SampleCon: Datapalooza And The Rise Of Behavioral Data

I just returned from my first SampleCon in New Orleans today. I was asked to join a panel of thought leaders discussing Innovations in Engagement of Hard to Reach Audiences. We didn’t solve the issue of how to reach those audiences from a sample perspective, but we did have productive conversations that yielded new insights on how to address this conundrum now and in the future. Dyna Boen, UB Mobile (left), Mario X. Carrasco (center), Jim Bernier, GfK (right)

What’s Next for Online Panels?

A behind the scenes look at the importance of social media to building effective online panel communities Mario X. Carrasco (Managing Partner at ThinkNow Research) gave an interview with Online MR Magazine (July 2016 Edition) on the current state of the online panel industry, the challenges it faces, and how social media and other innovations are shaking things up. Read the full interview here.

Advertising and the Bilingual Brain

Emotional Effect that Bilingual Advertising Has ThinkNow Research co-founder, Roy Eduardo Kokoyachuk, was asked by National Geographic’s Spanish language cable channel, NatGeo Mundo, to help conduct some research on the effects of bilingual advertising on U.S. bilingual Hispanic consumers. NatGeo Mundo wanted to explore the emotional effect that bilingual advertising has on the human brain.

Balancing Cultural Relevance and Language When Marketing to US Hispanics

The issue of Spanish vs. English in marketing to US Hispanics is getting more complicated as the market matures. Mario Xavier Carrasco, managing partner of ThinkNow Research, spoke with eMarketer’s Lisa Barron about the importance of language and cultural relevance.

California Hispanics Lag in Awareness of Drought Mandated Water Reduction

If you live in California you’ve been bombarded with drought related public service announcements and news stories for the past several months. One would, therefore, assume that everyone in the state is well aware of the drought and its severity.

ThinkNow Research Awarded GSA AIMS Schedule 541

ThinkNow Research has been awarded a five year / 20 year option Advertising & Integrated Marketing Solution (AIMS) Schedule 541 contract by the U.S. General Services Administration (GSA), the procurement agency for the federal government.

May 4th, 2015|Blog, Government Research, News|