As marketers continue to look for opportunity to grow their brands, a new opportunity is emerging: Hispanic-owned businesses. A recent report released by The Partnership for a New American Economy and the Latino Donor Collaborative reveals exponential growth in the area of Hispanic entrepreneurship.
As the deadline for open enrollment in the Affordable Care Act approaches, the effort at the Federal and State level to enroll U.S. Hispanics in health coverage is stronger than ever. Nonetheless, as a recent article in NPR reports, this mission has proven to be truly challenging.
Reaching the fast growing U.S. Hispanic market continues to be a priority for marketers today, and for good reason. Nonetheless, many brands and organizations have found it difficult to succeed in their efforts to connect with U.S. Hispanics in a way that is relevant and engaging.