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Hispanic Entrepreneurship Is On The Rise

As marketers continue to look for opportunity to grow their brands, a new opportunity is emerging: Hispanic-owned businesses. A recent report released by The Partnership for a New American Economy and the Latino Donor Collaborative reveals exponential growth in the area of Hispanic entrepreneurship.

April 11th, 2014|Blog, Hispanic Market Research, Need to Know|

Messaging and Positioning in Hispanic Marketing

As the deadline for open enrollment in the Affordable Care Act approaches, the effort at the Federal and State level to enroll U.S. Hispanics in health coverage is stronger than ever. Nonetheless, as a recent article in NPR reports, this mission has proven to be truly challenging.

March 18th, 2014|Blog, Need to Know|

Hispanic Research: Why Understanding Hispanics Is More Than a Numbers Game

Reaching the fast growing U.S. Hispanic market continues to be a priority for marketers today, and for good reason. Nonetheless, many brands and organizations have found it difficult to succeed in their efforts to connect with U.S. Hispanics in a way that is relevant and engaging.

March 4th, 2014|Blog, Need to Know|