Hispanic Shopping Trends

/Hispanic Shopping Trends
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[Podcast] ThinkNow Affinity™ Brand Loyalty Report 2017

ThinkNow Affinity™ Brand Loyalty Study suggests a shift in consumer behavior If there is one “truth” that has persisted in multicultural marketing throughout the decades, it is the assumption that less acculturated Hispanics are more brand loyal than their bicultural and more acculturated Hispanic counterparts. But this persistent trope has trickled outside of the confines of Hispanic marketing. Less acculturated Hispanics are now considered the most brand-loyal consumer segment out of non-Hispanic whites, Asians, and African-Americans.

Can CPG Brands Stop Waning Hispanic Brand Loyalty?

ThinkNow Affinity™ Brand Loyalty Study suggests a shift in consumer behavior If there is one “truth” that has persisted in multicultural marketing throughout the decades, it is the assumption that less acculturated Hispanics are more brand loyal than their bicultural and more acculturated Hispanic counterparts. But this persistent trope has trickled outside of the confines of Hispanic marketing. Less acculturated Hispanics are now considered the most brand-loyal consumer segment out of non-Hispanic whites, Asians, and African-Americans.

[Podcast] ThinkNow Retail™ Hispanic Holiday Shopping Trends [Snapshot] 2016

Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected. All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.

ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016

Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected. All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.

Total Market Online vs. In-Person Shopping Habits – 2015 vs. 2014

As the online retail wars continue to rage this year with brick and mortar retailers continuing to bolster their online shopping offerings to compete with the 800 pound gorilla, Amazon, we decided to take an in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.

Back-To-School: Every Parent’s Favorite Time of Year

If you’re wondering what that noise is that you’ve been hearing lately it’s the collective sigh of relief parents have been making as their kids head back to school and out of their hair for the next nine months. Here at ThinkNow Research we heard that sigh and decided to find out a little more about it.

August 26th, 2015|Blog, Hispanic Shopping Trends|

[Infographic] Hispanic Holiday Shopping Trends: 2014 vs. 2013

The holiday season is a busy time for U.S. Hispanic consumers. We conducted a study on Hispanic holiday shopping in 2013, and another Hispanic holiday shopping study this year in 2014. Check out our infographic to see how holiday shopping trends have changed for the Hispanic community.

Hispanic Holiday Shopping Trends: 2014 vs. 2013

Last year at this time, we conducted a nationwide survey of Hispanic (and non-Hispanic) consumers to try to understand their plans, habits and traditions surrounding shopping for the holiday season. It was one of the most popular downloads from our website all year. This year, in an effort to make some comparisons and to start to develop Hispanic shopper trending data, we conducted the same survey again. While some Hispanic holiday shopping plans have remained the same, many are changing and – for retailers, advertisers and their ad agencies – worth paying attention to.

Three Kings Day: For Hispanics, The Holiday Shopping Season Doesn’t End With Christmas.

For most American retailers, the holiday shopping season ends on December 24th – Christmas Eve. But the fact is… it doesn’t have to. Savvy retailers – those in tune with the Hispanic community and its traditions – will extend the shopping season through January 6th – Three Kings Day (El Día de los Reyes). Three Kings Day is a Christian celebration in honor of the three wise men who visited Jesus after his birth, bearing gifts of gold, frankincense and myrrh.

Hispanics are active holiday shoppers… are you ready?

The holiday shopping season is fast upon us and no one is more engaged in the shopping experience than Hispanics. They shop often. They shop with family. They shop with friends. In stores. Online. Even for their pets. Hispanic Consumer Holiday Shopping Trends In a recent nationwide study of 500 Hispanics (men and women), ThinkNow Research received feedback on their shopping plans for the coming holiday season. Some of the findings were fascinating…