Hispanic purchasing

/Hispanic purchasing
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ThinkNow Retail™ : Retailers May Be In For A Surprise This Holiday Shopping Season

Now in its sixth year, one of our most popular reports, ThinkNow Retail™, has just been released, chock full of multicultural insights that give us some visibility into what retailers can expect during the 2018 holiday shopping season. The insights reinforce some trends we’ve seen the past several years such as the steady rise of online and mobile shopping. But, the report also has some surprises like Walmart dethroning Amazon as the number one destination for holiday shoppers.

[INFOGRAPHIC] What’s Driving Total Market Automobile Buying Trends In 2017?

Autonomous automobile technology is driving innovation in an industry hit hard by big economic swings and government bailouts. But the light at the end of the tunnel resides in consumers’ acceptance of newer technologies like driverless vehicles and less dependence on gasoline. At ThinkNow Research, we wanted to explore consumers’ attitudes toward these changes and how they impact vehicle purchasing habits.

How African-Americans Are Driving Automotive Technology Trends

The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. Electricity and hydrogen now power our vehicles straight out of the pages of a sci-fi thriller down paved streets that turn into our driveways. To better understand what’s driving this change, ThinkNow Research surveyed a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites regarding their vehicle purchasing habits. ThinkNow Drive™ is our latest research study that focuses on automobile buying trends and habits.

[Podcast] ThinkNow Affinity™ Brand Loyalty Report 2017

ThinkNow Affinity™ Brand Loyalty Study suggests a shift in consumer behavior If there is one “truth” that has persisted in multicultural marketing throughout the decades, it is the assumption that less acculturated Hispanics are more brand loyal than their bicultural and more acculturated Hispanic counterparts. But this persistent trope has trickled outside of the confines of Hispanic marketing. Less acculturated Hispanics are now considered the most brand-loyal consumer segment out of non-Hispanic whites, Asians, and African-Americans.

Can CPG Brands Stop Waning Hispanic Brand Loyalty?

ThinkNow Affinity™ Brand Loyalty Study suggests a shift in consumer behavior If there is one “truth” that has persisted in multicultural marketing throughout the decades, it is the assumption that less acculturated Hispanics are more brand loyal than their bicultural and more acculturated Hispanic counterparts. But this persistent trope has trickled outside of the confines of Hispanic marketing. Less acculturated Hispanics are now considered the most brand-loyal consumer segment out of non-Hispanic whites, Asians, and African-Americans.

Advertising and the Bilingual Brain

Emotional Effect that Bilingual Advertising Has ThinkNow Research co-founder, Roy Eduardo Kokoyachuk, was asked by National Geographic’s Spanish language cable channel, NatGeo Mundo, to help conduct some research on the effects of bilingual advertising on U.S. bilingual Hispanic consumers. NatGeo Mundo wanted to explore the emotional effect that bilingual advertising has on the human brain.

Total Market Online vs. In-Person Shopping Habits – 2015 vs. 2014

As the online retail wars continue to rage this year with brick and mortar retailers continuing to bolster their online shopping offerings to compete with the 800 pound gorilla, Amazon, we decided to take an in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.

2015 Holiday Shopping Trends – Hispanics Have Their Own Timetable

The National Retail Federation predicts that Holiday sales will rise 3.7% this year over last. Our most recent national Omnibus Plus™ survey also shows that there will be an increase in overall sales this year. 28% of Latinos state that they will be spending more this year than last vs. 19% who state that they will be spending less. That 9% difference in favor of more spending is identical to non-Hispanic consumers.

Affluent Hispanics…They’ve Got Money and They Spend It!

U.S. Hispanic consumers continue to grow in numbers and flex their spending power. This growth is having repercussions across all levels of the socio-economic spectrum. Affluent Hispanics, those earning $100K+ per year, are an interesting group in particular because while they currently represent approximately 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents when it comes to contributing to overall spending.

December 12th, 2014|Blog, Hispanic Consumer Research, Hispanic purchasing|

[Video] Brand Loyalty Among U.S. Hispanic Consumers

What are the brand purchasing behaviors of U.S. Hispanic consumers? Take a look at this video overview of our previously published report on their brand loyalty.