Hispanic Mobile Research

/Hispanic Mobile Research
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Mobile App Usage Among Hispanics Across Acculturation levels

There are just over 46 million Hispanic mobile phone users and this number is expected to grow to 51 million by 2020. Of this number, 84% own a smartphone (16% own a feature phone). When asked about their feelings toward their mobile phones, 27% of Hispanics say that they are addicted to them and over 23% prefer using a mobile device to a computer. While the numbers are compelling, insights into the similarities and distinctions across generational (acculturation) levels have been lacking, to date.

Mobile Accessibility Critical For Hispanic Respondents

Mobile friendly panel sites and apps are a must for all panels nowadays. With email waning in importance among millennials and even more so with Gen Z, panel companies are scrambling to move their panels to a more mobile friendly environment. Sometimes completely ditching the traditional panel portal and opting for a fully mobile application instead.

Hispanic Purchasing via Mobile Devices [Infographic 4 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 4.

November 17th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanic Purchasing via Mobile Devices [Infographic 3 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 3.

November 12th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanic Purchasing via Mobile Devices [Infographic 2 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 2.

November 4th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanic Purchasing via Mobile Devices [Infographic 1 of 4]

U.S. Hispanics are avid mobile users. In partnership with Zpryme, we conducted an online survey to further understand exactly how U.S. Hispanics use their mobile devices. We are pleased to present our findings in four infographics. This is infographic number 1.

October 28th, 2014|Blog, Hispanic Mobile Research, Infographic|

Hispanics vs. non-Hispanics Mobile Phone Use… Different and the Same

The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes?

March 11th, 2014|Blog, Hispanic Mobile Research|

Hispanic Mobile Research – Mobile Advertising to Hispanics

Considering mobile advertising to Hispanics? Good idea… but pick the right target group. It’s been widely documented that the adoption and use of mobile phones in the Hispanic community is as strong or stronger than any other segment of the population. But how does that translate into using the technology to market to or support the sale of products to Latinos? Interestingly, it’s a mixed bag.

July 9th, 2013|Blog, Hispanic Mobile Research|

Free Copy of Hispanic Mobile Banking Research Study

The evolution of mobile “smart phone” technology is becoming more and more important to marketers. As more people spend time on their phones, advertisers spend countless hours developing micro-mobile websites and apps for different operating devices in order to capture market share. Major banks in the US are a prime example of how they leverage mobile technology to capture market share, especially among Hispanic consumers. As a Hispanic market research company, we have teamed up with The Zpryme to identify key mobile banks trends and usage traits among Hispanics in the US.

March 19th, 2013|Blog, Hispanic Mobile Research|