Hispanic Consumer Research

/Hispanic Consumer Research
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[Podcast] ThinkNow Pulse™ 2017 Hispanic Consumer Sentiment Study

Hispanic Consumer Sentiment Is Positive Across Multiple Economic Metrics Despite Whirlwind Election Year By many measures, 2016 was an eventful year, to say the least, for Americans. From one of the most inspiring Olympics on record to a contentious presidential election season, many are exhausted and looking forward to a fresh start in 2017. Using this year of extremes as a backdrop, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.

ThinkNow Pulse™ 2017 Hispanic Consumer Sentiment Study

Hispanic Consumer Sentiment Is Positive Across Multiple Economic Metrics Despite Whirlwind Election Year By many measures, 2016 was an eventful year, to say the least, for Americans. From one of the most inspiring Olympics on record to a contentious presidential election season, many are exhausted and looking forward to a fresh start in 2017. Using this year of extremes as a backdrop, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.

Mobile App Usage Among Hispanics Across Acculturation levels

There are just over 46 million Hispanic mobile phone users and this number is expected to grow to 51 million by 2020. Of this number, 84% own a smartphone (16% own a feature phone). When asked about their feelings toward their mobile phones, 27% of Hispanics say that they are addicted to them and over 23% prefer using a mobile device to a computer. While the numbers are compelling, insights into the similarities and distinctions across generational (acculturation) levels have been lacking, to date.

[Podcast] ThinkNow Retail™ Hispanic Holiday Shopping Trends [Snapshot] 2016

Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected. All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.

ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016

Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected. All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.

Reaching Hispanics Now – Cultural Legacy Matters

Recent U.S. Census figures indicate that Hispanic immigration to the U.S. has slowed down considerably since reaching its mid-90’s peak. The 2000 Census was a wake-up call for marketers that hadn’t yet focused their efforts on the Hispanic segment. The U.S. Hispanic population was larger than had been projected and appeared to be on an unstoppable upward trajectory.

Digital Reculturation: Preserving Hispanic Culture In the Digital Age

Acculturation continues to be contested in our industry. The death of the Spanish language continues to be trumpeted. The need for specific Hispanic marketing efforts has even been called into question with the growing popularity of Total Market efforts. Yet Hispanic media is thriving. Mitú, a Spanish-language vlogger network, raised $27 million in funding this year, Cox Media is launching Glosi, a premium Spanish-language video streaming service, and Netflix is increasing Spanish-language programming.

Hispanic Heritage Is Not Static

3 Ways To Connect With The New U.S. Latino As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage. Two lynchpins of the Hispanic marketing movement – non-acculturated Hispanics and Spanish language media – is going by the wayside. Pew Hispanic notes that net migration is down to new lows and speaking Spanish isn’t necessarily a defining characteristic of being Hispanic.

[Webinar] Hispanic Travel Trends

Hispanics Travel, Affluent Hispanics TRAVEL The National Tour Association conducted a webinar on Hispanic travel trends which was presented by Mario X. Carrasco, managing partner at ThinkNow Research. The webinar discusses transportation habits of U.S. Hispanic travelers, as well as travel habits, preferences, booking, amusement parks, transportation, average spend, destinations and more.

All Hispanic Research Is Not Created Equal

As Hispanic market spend continues to grow and more companies are looking to capture a piece of this growing consumer, Hispanic research has been on the same exponential growth trajectory. More and more research companies are marketing themselves as equipped with Hispanic research capabilities and Hispanic online sample providers have been growing at the same rate. As a research company dedicated to researching multicultural consumers, we have welcomed the growing number of panel companies in the space since the need for Hispanic online sample is so great.