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[Video] Fast Food Restaurants Report 2016

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? We conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food & at the preferences among total market consumers eating at quick service restaurants

[Podcast] Fast Food Restaurants Report 2016

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think. The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? ThinkNow Research conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food. We found that “great tasting food” is the most important factor in choosing which quick service restaurant to go to.

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think [Report]

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food Choices The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? Here’s a closer look at the preferences among total market consumers eating at quick service restaurants.

[Video] Total Market QSR Study

American cultures are changing, and if you’re a fast food company, you’ll want to shift with the opinions of these consumers as well. We studied how these groups feel about fast food restaurants and their competitors. Check out our detailed report and see how you measure up.

[ INFOGRAPHIC ] Quick Service Restaurant Study

Our recent Quick Service Restaurant study revealed trends on the Total Market in four main categories – Frequency/Choice, Value, Quality, and Selection. Here is an infographic illustrating a few key points that were found.

Total Market Quick Service Restaurant Study

The quick service industry is undergoing a radical shift towards fast casual formats and higher quality ingredients. Perennial industry leader, McDonald’s, is still dominant but losing market share to upstarts in the burger business as well as other food categories, most notably Mexican fare. In a recent nationwide study of both Hispanics and non-Hispanics

June 24th, 2015|Blog, Food Research, Total Market Research|