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Hispanic Biculturalism Reinvents Seafood Industry : Mariscos

Did you know biculturalism is influencing the Seafood industry in the United States? Have you heard about Mariscos? As Latino restaurateurs continue to push through the hurdles of entrepreneurship, some of them are using this opportunity to alter the landscape of the traditional Hispanic food cuisine in an effort to go mainstream, and in turn, create foods that might be a more accurate reflection of their own American bi-cultural experience. One food segment that has been growing steadily over the past decade is the seafood industry or also known as ‘Mariscos’.

Defining Brand Authenticity Among U.S. Hispanics: Is Being A Latin American Brand Enough?

Special Report Brought To You By Abasto & ThinkNow. The steady growth of the U.S. Hispanic population has caught the attention of the Latin American food and beverage industry. The United States is the second largest Spanish speaking population in the world and represent a sizable opportunity for smaller, more localized Latin American brands to engage with a large pool of consumers more likely to try their products. Successful brands like Bimbo and Novamex have paved the way for other Latin American food and beverage companies aspiring to take up residence in the U.S.

How Tariffs Will Affect Hispanic Grocery Stores In 2019

The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet to hit our wallets tangibly. However, this may be changing in 2019 as the latest slate of tariffs is likely to affect items in grocery stores across the country. Hispanic grocery stores, however, have enjoyed a steady rise in business during 2018. So, will the impending tariffs stunt this growth? Let’s take a more in-depth look to find out.

What Does The Future Hold For Hispanic Grocery Stores?

2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with an acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market. Acquisitions and consolidations have been accelerating at a break neck pace the past several years and they will continue to in 2019. But what is driving this trend? Understanding the underlying drivers of these acquisitions and consolidations in the Hispanic grocery store space can help us see what the future of Hispanic grocery holds in 2019.

[Video] Fast Food Restaurants Report 2016

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? We conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food & at the preferences among total market consumers eating at quick service restaurants

[Podcast] Fast Food Restaurants Report 2016

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think. The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? ThinkNow Research conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food. We found that “great tasting food” is the most important factor in choosing which quick service restaurant to go to.

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think [Report]

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food Choices The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? Here’s a closer look at the preferences among total market consumers eating at quick service restaurants.

[Video] Total Market QSR Study

American cultures are changing, and if you’re a fast food company, you’ll want to shift with the opinions of these consumers as well. We studied how these groups feel about fast food restaurants and their competitors. Check out our detailed report and see how you measure up.

[ INFOGRAPHIC ] Quick Service Restaurant Study

Our recent Quick Service Restaurant study revealed trends on the Total Market in four main categories – Frequency/Choice, Value, Quality, and Selection. Here is an infographic illustrating a few key points that were found.

Total Market Quick Service Restaurant Study

The quick service industry is undergoing a radical shift towards fast casual formats and higher quality ingredients. Perennial industry leader, McDonald’s, is still dominant but losing market share to upstarts in the burger business as well as other food categories, most notably Mexican fare. In a recent nationwide study of both Hispanics and non-Hispanics

June 24th, 2015|Blog, Food Research, Total Market Research|