Consumer Sentiment

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[Podcast] ThinkNow Media™ Report 2018

Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between. At ThinkNow, we’ve studied this shift in media consumption for three years now. Our ThinkNow Media™ report tracks cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.

Mexican Beer Is The New Domestic Beer

Advertising for Mexican beers imported to the U.S. is on the uptick. Everything from TV commercials to digital in-stream ads point to Americans’ love affair with the light, crisp flavor of lagers you can only get south of the border. About two-thirds of America’s imported beer is Mexican, most of which is distributed by Constellation Brands, Inc. In a recent shareholder report, Constellation reported fourth-quarter sales and profit above Wall Street estimates, driven by strong demand for high-margin Mexican import beers, Corona and Modelo. Beer sales, which accounted for about 77% of the net sales in the quarter, rose nearly 12% to $997.2 million. To cater to the rising demand, Constellation will spend $900 million in 2019 to expand capacity at its breweries in Ciudad Obregón, Mexico.

Total Market Viewers Favor Live TV, Multicultural Audiences Switch To Streaming

Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between.

[Podcast] ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018

Despite steady income and low unemployment, consumers still leery of economy’s growth potential “A country divided” doesn’t just define the current political climate in the U.S. today, but also speaks to consumers’ general outlook of the economy and its impact on their way of life, including their purchase decisions. In the 5th installment of our annual report, ThinkNow Pulse™, we delved into consumer sentiment across Hispanic, African-American, Asian, and non-Hispanic white cohorts and found stark contrasts in consumer expectations last year when compared to past years.

Consumer Confidence Dips Amid Political Unrest and Economic Uncertainty: ThinkNow Pulse 2018 Report Released

Despite steady income and low unemployment, consumers still leery of economy’s growth potential “A country divided” doesn’t just define the current political climate in the U.S. today, but also speaks to consumers’ general outlook of the economy and its impact on their way of life, including their purchase decisions. In the 5th installment of our annual report, ThinkNow Pulse™, we delved into consumer sentiment across Hispanic, African-American, Asian, and non-Hispanic white cohorts and found stark contrasts in consumer expectations last year when compared to past years.

Total Market Trends: Year-End Review & 2018 Market Predictions

In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017.

Hispanics Drive Retail Clothing Sales During The Holidays

We continue to see online shopping increase its share of overall shopping dollars year-over-year against traditional brick and mortar. Retailers have been adapting to this shift through a variety of strategic initiatives, mainly driven by the continual integration of a seamless online/offline purchase continuum. However, as we look more specifically at what categories of purchase items are shifting to online, we see that not all categories are shifting online.

OK Google, How Are Multicultural Consumers Adopting Smart Speaker Technology in the U.S.?

The demand for voice technology is sweeping across a digitally dependent consumer base. From Google Home to Amazon’s Alexa, smart speakers are popping up in homes across America, decorating countertops and end tables with sleek listening devices that stand ready to respond to the owner’s request. A recent study by Juniper Research finds that 55% of homes will have smart speakers by the year 2020.

#QualOnTheStreet: ThinkNow Drive™ Auto Buying Trends & Habits

The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. Our latest market research study, ThinkNow Drive™ reveals what’s driving automobile buying trends and habits among Total Market consumers. Watch as our street team takes over The Fade Factory Barber Shop in Burbank, CA. Learn what drives car purchases and the adoption of autonomous tech.

Does Geography Override Inherited Culture?

How Hispanic Attitudes Towards Family Influence Hispanic Advertising There was a time when nearly all U.S. Hispanics could be found in the West and Southwest. Now, the fastest growing Hispanic populations are in North Carolina and Georgia. Midwestern States, such as Iowa, have experienced triple-digit Hispanic population growth over the past fifteen years. In market research, we often use someone’s inherited race and culture as a way of predicting their preferences and behaviors. Does this approach still have value at a time when cultural groups are now dispersed across the country?