Consumer Sentiment

/Consumer Sentiment
­

ThinkNow Retail™ : Retailers May Be In For A Surprise This Holiday Shopping Season

Now in its sixth year, one of our most popular reports, ThinkNow Retail™, has just been released, chock full of multicultural insights that give us some visibility into what retailers can expect during the 2018 holiday shopping season. The insights reinforce some trends we’ve seen the past several years such as the steady rise of online and mobile shopping. But, the report also has some surprises like Walmart dethroning Amazon as the number one destination for holiday shoppers.

Water Makes Big Splash Among Young African-American Millennials

As marketers, we tend to group people into neat little boxes (that’s technically what segmentation is, right?). Of these segments, no generation has been more clearly defined as millennials, although Gen Z is catching up. But the measure by which we define millennials — age — is rarely questioned. For years now, millennials have been identified as 18- to 34-year-olds. But, that age range has shifted, now indicating that they fall in between the ages of 22-37. Pew Research has drawn the proverbial line in the sand for millennials, defining them as “those born between 1981 and 1996 and the first generation to come of age in the new millennium.”

[Podcast] ThinkNow Mobile App Trends Report 2018

ThinkNow Mobile App Report: Why Brands Are Turning Back To Mobile Apps Mobile apps are experiencing a retail renaissance. Nike’s revenue has done a complete 180 this year, showing one of their strongest quarters in the past decade, driven primarily by their new mobile strategy which leveled up its mobile app to include gamification features. Starbucks’ mobile app has transformed the way coffee lovers order and pay for their favorite brews, and McDonalds’ new mobile app strategy has managed to appeal to younger consumers and lower labor costs. For a technology that’s showing its age (apps have been around for a decade now), it’s exciting to see a renewed interest in it by retailers and brands, despite a string of headlines alluding to “the death of the mobile app.”

ThinkNow Mobile App Report: Why Brands Are Turning Back To Mobile Apps

Mobile apps are experiencing a retail renaissance. Nike’s revenue has done a complete 180 this year, showing one of their strongest quarters in the past decade,driven primarily by their new mobile strategy which leveled up its mobile app to include gamification features. Starbucks’ mobile app has transformed the way coffee lovers order and pay for their favorite brews, and McDonalds’ new mobile app strategy has managed to appeal to younger consumers and lower labor costs. For a technology that’s showing its age (apps have been around for a decade now), it’s exciting to see a renewed interest in it by retailers and brands, despite a string of headlines alluding to “the death of the mobile app.”

[Podcast] ThinkNow Media™ Report 2018

Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between. At ThinkNow, we’ve studied this shift in media consumption for three years now. Our ThinkNow Media™ report tracks cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.

Mexican Beer Is The New Domestic Beer

Advertising for Mexican beers imported to the U.S. is on the uptick. Everything from TV commercials to digital in-stream ads point to Americans’ love affair with the light, crisp flavor of lagers you can only get south of the border. About two-thirds of America’s imported beer is Mexican, most of which is distributed by Constellation Brands, Inc. In a recent shareholder report, Constellation reported fourth-quarter sales and profit above Wall Street estimates, driven by strong demand for high-margin Mexican import beers, Corona and Modelo. Beer sales, which accounted for about 77% of the net sales in the quarter, rose nearly 12% to $997.2 million. To cater to the rising demand, Constellation will spend $900 million in 2019 to expand capacity at its breweries in Ciudad Obregón, Mexico.

Total Market Viewers Favor Live TV, Multicultural Audiences Switch To Streaming

Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between.

[Podcast] ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018

Despite steady income and low unemployment, consumers still leery of economy’s growth potential “A country divided” doesn’t just define the current political climate in the U.S. today, but also speaks to consumers’ general outlook of the economy and its impact on their way of life, including their purchase decisions. In the 5th installment of our annual report, ThinkNow Pulse™, we delved into consumer sentiment across Hispanic, African-American, Asian, and non-Hispanic white cohorts and found stark contrasts in consumer expectations last year when compared to past years.

Consumer Confidence Dips Amid Political Unrest and Economic Uncertainty: ThinkNow Pulse 2018 Report Released

Despite steady income and low unemployment, consumers still leery of economy’s growth potential “A country divided” doesn’t just define the current political climate in the U.S. today, but also speaks to consumers’ general outlook of the economy and its impact on their way of life, including their purchase decisions. In the 5th installment of our annual report, ThinkNow Pulse™, we delved into consumer sentiment across Hispanic, African-American, Asian, and non-Hispanic white cohorts and found stark contrasts in consumer expectations last year when compared to past years.

Total Market Trends: Year-End Review & 2018 Market Predictions

In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017.