Asian Market Research

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[Video] The Future Of Casual Dining? Asian Consumers

Asian-Americans show promising dining habits for the casual dining sector First quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.

Will Multicultural Consumers Help Take Virtual Reality Mainstream This Year?

The Future of Virtual Multicultural Reality Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.

[Podcast] The Future Of Casual Dining? Asian Consumers

First quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.

The Future Of Casual Dining? Asian Consumers

Asian-Americans show promising dining habits for the casual dining sector First quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.

Asian-American Consumer Confidence Is Shaky In 2016

Investments In The Stock Market Driving Down Consumer Confidence We’ve written about Asian-American affluence in the blog before, we’ve also seen how they’re leaders in new technology adoption and analyzed their savvy use of financial services. We recently fielded some consumer confidence questions so we decided to look at the results through an Asian-American lens. The results are a bit concerning. It does not bode well for 2016 if the most affluent consumer group in the U.S. is also the least optimistic:

[Podcast] HMP Wave 5: Asian Focus: Media, Entertainment & Technology

Last year we presented a series of reports on US Millennials with a focus on the Hispanic segment. An interesting thing happened though as we were comparing Hispanic Millennials to non-Hispanic Whites, African Americans, and Asians in wave after wave of research. One group of Millennials stood out like a game of “Which one of these is not like the others?” – Asians.

The Most Affluent Millennials – Asians

Last year we presented a series of reports on US Millennials with a focus on the Hispanic segment. An interesting thing happened though as we were comparing Hispanic Millennials to non-Hispanic Whites, African Americans, and Asians in wave after wave of research. One group of Millennials stood out like a game of “Which one of these is not like the others?” – Asians.