Asian Market Research

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Top 3 New Total Market Research Insights We Learned In 2016

This was a banner year for multicultural market research. With large consultancies like PwC with their Always Connected study entering the multicultural arena to stalwarts like Nielsen continuing to produce high-quality work, total market consumer insights are widely available for brands looking to tap into this market. Yet, out of all the studies that have been published this year, it was hard to pinpoint data that was “new.”

[Podcast] ThinkNow Retail™ Asian Holiday Shopping Trends 2016

40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online. The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion.

ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]

40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online. The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion.

[Podcast] ThinkNow Retail™ Hispanic Holiday Shopping Trends [Snapshot] 2016

Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected. All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.

ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016

Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected. All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.

[Video] Fast Food Restaurants Report 2016

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? We conducted a nationwide survey researching 600N Hispanics, 250N African-Americans, 250N Asian, and 250N non-Hispanic whites on the topic of fast food & at the preferences among total market consumers eating at quick service restaurants

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think [Report]

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food Choices The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? Here’s a closer look at the preferences among total market consumers eating at quick service restaurants.

[Video] What We Know About Multiculturals and Virtual Reality

The Future of Virtual Multicultural Reality Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.

Are Multicultural Consumers Buying Into The Sharing Economy?

Back in March, we started a conversation about the sharing economy. Industry disruptors like Uber and Airbnb have used technology and a non-traditional business model to redefine how consumers purchase goods and services. The heartbeat of the sharing economy is the consumers themselves, now empowered by a model that allows them to rent services from one another. And while the regulatory uncertainties persist for brands like Uber and Airbnb, “collaborative consumption,” is still booming and shows no sign of slowing down.

[Podcast] What We Know About Multiculturals and Virtual Reality

The Future of Virtual Multicultural Reality Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.