Amazon has quietly launched Amazon Cash, a service that allows consumers to purchase products on Amazon without having to use a debit or credit card. In this bold move, the online retail giant strategically positions itself as a resource for the 32.6 million households in the U.S. that don’t use banking services (unbanked) or make limited use of them (underbanked). While Amazon’s overarching strategy is to engage these consumers, who represent 25.2% of the U.S. population, it is also an effort to attract more African-American and Hispanic consumers, who just so happen to be the most likely ethnic groups to be unbanked, according to an FDIC study.
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Special Report Brought To You By Abasto & ThinkNow. The steady growth of the U.S. Hispanic population has caught the attention of the Latin American food and beverage industry. The United States is the second largest Spanish speaking population in the world and represent a sizable opportunity for smaller, more localized Latin American brands to engage with a large pool of consumers more likely to try their products. Successful brands like Bimbo and Novamex have paved the way for other Latin American food and beverage companies aspiring to take up residence in the U.S.
Modern market research has seen four major phases of quantitative survey data collection. During that time, we saw representative samples of U.S. Hispanics emerge and take root in mainstream market research. Let’s take a closer at the evolution of quantitative research and how innovation in the field impacted the widespread use of Hispanic sample.
Why marketing researchers should use HTTPS when conducting surveys Fifty percent of Internet traffic is encrypted. That’s good news during a time of unprecedented data hacks and rising fears of the dark Web. The use of HTTPS:// has become relatively common and its use is expected to accelerate as more search engines follow Google’s lead and rank secure Web sites more highly than unsecured ones. Privacy concerns over data security among the general public – who live a large portion of their lives online – is particularly alarming for survey respondents who share their data with marketing research firms. Providing survey links that are visibility secure is a simple way to increase your survey security while giving peace of mind to respondents and potentially improving survey response rates.
Latin America is betting on its thriving entrepreneurial culture to drive innovation in the region to modernize its way of life. Like Argentina and Peru, Colombia is becoming known as a hub for tech start-ups, stimulating the economy and making it an attractive tourist destination. This steady increase in economic growth has made Colombia more appealing to multinational brands while cultivating domestic brands preparing to export goods around the world. With increased entrepreneurial and economic activity also comes a growing demand for market research. We recently launched the DigaYGane panel in Colombia to great success. Having been there for some time now, we’d like to share three key facts about online market research respondents in Colombia that we have learned so far
The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet to hit our wallets tangibly. However, this may be changing in 2019 as the latest slate of tariffs is likely to affect items in grocery stores across the country. Hispanic grocery stores, however, have enjoyed a steady rise in business during 2018. So, will the impending tariffs stunt this growth? Let’s take a more in-depth look to find out.
2018 was an incredible year for multicultural representation in Hollywood. From “Black Panther” to “Crazy Rich Asians,” these movies have shown that great stories can be told from a diverse perspective with diverse casts and break box office records at the same time. It was fitting that the year concluded with one of the best films I have seen in a while, “Spider-Man: Into the Spider-Verse.” This incredibly creative animated superhero film has shattered creative barriers, broken box office records, scored a near perfect 10 on Rotten Tomatoes, all while pointing to what I think are three key trends that marketers should pay attention to in 2019.
A Nation Divided: 2019 ThinkNow Pulse™ Reveals Economic Outlook Differs Vastly By Ethnicity And Race
Insights from the 2019 ThinkNow™ Pulse survey are timely as we embark upon another year of projected growth for the U.S. economy. All key economic indicators point in the right direction suggesting that the Total Market’s economic outlook remains relatively stable when compared to prior years. However, at the micro level, this optimism fades. The familiar adage “a nation divided” pierces the heart of our data, revealing a country that has significantly different views on what to expect this upcoming year.
Mexico will be the fastest-growing e-commerce market in Latin America over the next five years. Fitch Solutions predicts average annual sales growth of 14.6% year-over-year from 2018 to 2022, driven, in part, by Mexico’s favorable consumer demographics, who are young ambitious and becoming more affluent.